It was publicly announced that in the campaign using AI, 24 different images, 4 models, and more than 30 real and imaginary locations were created.
However, critical opinions also appeared in the comments under this news – some raised the question of whether the AI-generated “photoshoot” changes the brand’s identity itself.
“The result is very good. But the criticism is not of AI, but of the brand. When no budget is allocated to photograph in your own backyard – it creates an impression of cheapness and uncertainty,” wrote one commentator.
Another wondered whether such decisions separate advertising from the brand’s identity itself: “Not bad, but it doesn’t look like clothing advertising. I don’t recognize the ‘Audimas’ style.”
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Questions also arose about replacing traditional creativity with AI solutions.
“The work is beautiful, but does ‘Audimas’ no longer earn money to hire real models and photographers?” commented another user.
Responding to the criticism, representatives of “Audimas” emphasized to 15min that with the rapid development of modern technologies, AI solutions are being integrated into more and more processes. According to them, creating advertising campaigns is no exception.
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