On October 27, the “Best Cannes Lions Commercials” program is being held for the 18th time in Lithuanian cinemas. This year it features humor returning to the big screen, artificial intelligence…
In September, the intense season of client “hunting” began. In the battle for audience attention, new trends are noticeable: advertising moves to places where you can’t skip it, mute it, and…
This year’s Lithuanian Reputation Index study also showed that only one in ten residents of the country rates the image of Lithuanian education positively. This became one of the reasons,…
Kaunas – one of the most active business, trade, and study centers in Lithuania; it is a city where audiences with different needs and interests concentrate. The scale of the city and the different…
Today, the biggest challenge for advertising is to capture the audience’s attention. That is why businesses look for advertising channels that help to stand out, create visibility, and strengthen the brand over time…
Today, users receive large amounts of information – more than ever before. Attention is fragmented, so for businesses, not only the content of communication is important, but also…
The effectiveness of outdoor advertising is determined not only by the idea but also by the place where the message reaches the audience. When planning advertising campaigns, strategically selected advertising…
The digital media group “Mediatech,” operating in the global market, has received international recognition for its tailored e-commerce and digital advertising strategy. Prestigious…
New advertising campaign for the spring collection of “Audimo”, a manufacturer of sports and casual wear, featuring artificial intelligence (AI) – from models to locations –…
