Left a successful beauty business without a plan: today Digna lives the way she only dreamed of before

Left a successful beauty business without a plan: today Digna lives the way she only dreamed of before

Digna shares that she worked in the beauty industry for a long time – a total of 13 years, so she had a whole host of regular clients whom she got to know quite intimately during that time.

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„I got the impression that women in their lives really lack inspiration, support, they want many things, but they don’t allow themselves… It’s not for nothing that they say beauty specialists often do the work of a psychologist,“ Digna joked, adding that this experience became an impetus for her to share that life is all kinds of.

It often seems that others do not encounter failures, their path is easy, so openness about what is difficult for you and gives you no peace allows people to be closer to each other and thus find support, inspiration, and motivation.

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„The realization that you are not alone, or that you are not the only one who feels this way, gives a lot. Especially in Lithuania, where we tend to be more reserved, we don’t share difficulties, because it’s embarrassing, especially when something doesn’t go according to plan. Today I’m trying to show that there can be a completely different approach,“ the woman said.

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Personal archive photo/Digna Ivanauskaitė

A stage without any plan: where did it lead?

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