The “Owexx” LED outdoor screen network, the largest in Lithuania and the Baltic countries, offers advertising locations in different parts of Kaunas – from busy transport arteries to shopping, leisure, or business points.
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City center, main transport arteries, shopping and business centers
One of the main advantages of outdoor advertising is the ability to communicate with the audience in their daily environment, organically entering their field of vision.
The screens offered by the “Owexx” outdoor screen network in Kaunas are located in different city zones, so an advertising campaign can be planned both to achieve mass visibility and according to the target audiences to be reached, choosing one or several locations.
Advertising near the old town and center, close to shopping and leisure centers “Akropolis,” “Molas,” “Mega,” and the shopping town “Urmas,” on the way to business centers and visited sites – outdoor screens greet consumers in the busiest parts of the city. Different outdoor screen locations allow reaching different audiences: students, families, permanent city and district residents and guests, shopping center visitors, business center employees, seniors, etc.
Screens installed in different city zones cover the most important, strategic parts of the city and thus allow reaching a wider audience. For example, the outdoor screen “Center / Old Town” greets those heading towards Vytautas the Great Bridge, the center and old town directions, and towards the Western bypass. The double-sided outdoor screen on Žemaičių Avenue (“Žemaičių pl.” and “Mega” screens) reaches not only Šilainiai residents but also those arriving in the city and leaving it and heading to the “Mega” shopping and leisure center.
Another double-sided outdoor screen (“Baršausko” and “Tunelio” screens) at the intersection of K. Baršauskas and Breslauja streets is near the KTU student campus, business centers, and the “Molas” shopping center, visible to those going to Šančiai, Dainava, Gričiupis, Petrašiūnai, and in the other direction – Žaliakalnis, the city center, Freda, and Aleksotas directions. Meanwhile, the “Varnių” outdoor screen is visible to residents of Vilijampolė, Žaliakalnis, Šilainiai, and others traveling via the Varnių bridge.
Additional advantages and opportunities are also provided by the advertising format itself: high-quality, dynamic images are broadcast on outdoor screens, creating conditions for creative, attention-grabbing campaigns. Content on the screens can be changed promptly, which is especially relevant for short-term promotions, seasonal campaigns, etc.
Unique advertising opportunities are offered at some locations – a triple, curved outdoor screen broadcasting advertising at the VI Fort traffic circle, capable of showing ads at a 360-degree angle (“Molas,” “Girstučio,” and “Pramonės prospektas” screens). This is an even more visible, impressive image, ensuring memorable communication opportunities.
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Advertising becoming part of the city
A wide selection of outdoor screens (and most importantly – in different parts of the city) allows implementing both local and larger-scale advertising campaigns in the temporary capital. Some campaigns may need to reach residents of a specific district, others require visibility throughout the city.
To increase brand awareness and recognition, it is best to choose locations in different parts of the city. This ensures consistent visibility to a broad audience, and different locations can serve different functions: for example, not only increasing brand awareness but also encouraging sales by reaching an audience ready to make purchasing decisions near shopping centers.
If needed, a campaign in one city can be expanded to other cities and the Baltic countries, as the “Owexx” screen network offers screens in Lithuania, Latvia, and Estonia.
This is especially relevant for long-term advertising campaigns. The more properly selected outdoor screen locations, the more opportunities businesses have to become part of the usual user environment. An outdoor screen can be the first contact a user has with a brand, and later information is sought online, on social networks, etc.
“Owexx”: the largest selection of LED outdoor screens in Lithuania and the Baltic countries
Whether the campaign goal is to introduce a new product, announce a promotion, or increase brand awareness, the selection of outdoor screens allows planning the campaign according to different business objectives, choosing not only relevant locations but also campaign duration, broadcast intensity, and timing.
Such opportunities are provided by the “Owexx” outdoor screen network operating in Kaunas and other cities in Lithuania, Latvia, and Estonia. Strategic locations, wide selection, high image quality, and innovative advertising solutions – “Owexx” values professionalism, quality, customer trust, and optimal conditions for advertising.
Now – the last days to take advantage of the special “Owexx” summer offer for broadcasts on the outdoor screen network in Lithuania.
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More information about “Owexx” LED outdoor screens in Kaunas here.
