T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism’s sake, and a unique assortment in the Baltic region: what makes “Beatos.lt” in “Ogmios miestas” special

T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism's sake, and a unique assortment in the Baltic region: what makes "Beatos.lt" in "Ogmios miestas" special

They only sell what they use themselves

From Italian olive oils and exclusive spices to gourmet sweets, canned seafood, or Lithuanian cheeses, dairy products, and meat. In “Ogmios miestas” and the “Outlet Park” located here, there are almost 30 gourmet food stores, where every visit can become a new, unexpected culinary discovery.

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Among them, “Beatos.lt” truly stands out. The shelves of this store are full of products rarely found in ordinary supermarkets.

A large part of the assortment consists of Mediterranean flavors – olive oils, canned seafood, sauces, spices, sweets, even ceramics, textiles, and kitchen accessories. Here you can also find products created by Beata Nicholson together with Lithuanian manufacturers.

“We believe that good food should be neither a luxury nor a rarity. Therefore, we look for quality, yet affordable products that turn everyday cooking into a small celebration. We pay a lot of attention to family businesses and artisans who create their products respecting traditions, quality, and the customer,” says T. E. Nicholson.

According to him, the most important selection principle in this store is extremely simple. “If we wouldn’t use what you find with us in our own homes, it wouldn’t be on our shelves,” he asserts.

T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism’s sake, and a unique assortment in the Baltic region: what makes “Beatos.lt” in “Ogmios miestas” special
T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism's sake, and a unique assortment in the Baltic region: what makes
T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism's sake, and a unique assortment in the Baltic region: what makes
T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism's sake, and a unique assortment in the Baltic region: what makes
T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism's sake, and a unique assortment in the Baltic region: what makes
T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism's sake, and a unique assortment in the Baltic region: what makes
T. E. Nicholson – about the renaissance of sardines, exoticism for exoticism's sake, and a unique assortment in the Baltic region: what makes

Exclusive in Lithuania and the Baltic region

The manager of the “Beatos.lt” store located in “Ogmios miestas” says that today more and more people are interested not only in the taste of a product but also in its history. Therefore, for those visiting for the first time, the team led by the interviewee first helps them choose what they themselves have tried and tasted.

“It is worth visiting us, first of all, because we carefully take care of our customers’ choices. In this store, you will always meet team members who truly know what they are selling. We taste everything you find on our shelves. Because of this, we can sincerely recommend, tell you how to use products and what to combine them with. Also, what is worth trying first,” he says.

“Every day we notice,” continues T. E. Nicholson, “that customers are looking for quality ingredients for everyday food. Therefore, we ourselves pay a lot of attention to olive oil, vinegar, salt. But at the same time, people are increasingly daring to try previously unknown products – single-origin cocoa mass, exclusive sauces, or various canned seafood. That’s what makes us unique.”

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According to him, in this store, customers will find almost the largest assortment of sardines and other canned seafood in Lithuania, and perhaps even in the Baltic countries. “But we invite you not just to shop – come to get inspiration, discover new flavors, talk about food, and leave with a great idea for dinner or a gift,” says T. E. Nicholson.

Revealed Favorites

When asked what the store is proud of, the interviewee notes – among the most exclusive products on the shelves is Italian Vincotto, also known as grape honey.

“For many, it becomes a real discovery. We like to tell the stories of such products live, so we invite you to come in for a sincere chat,” shares T. E. Nicholson.

Furthermore, according to him, one of the biggest recent discoveries has been sardines. “This year, many have rediscovered them. And sardines are no longer just canned goods. They are a high-quality product suitable for dinner, sandwiches, salads, or entertaining. And we have such a large assortment of sardines that everyone will surely find their favorite,” says the store manager.

According to the interviewee, “Beatos.lt” constantly expands its assortment, looks for new manufacturers and seasonal discoveries. In turn, loyalty club members are the first to learn about news and receive exclusive offers.

“We would like people to leave us not only with a full shopping basket but also with a good mood and new ideas for dinner or the weekend table. We absolutely love food, and customers know that we know how to cook it. Therefore, we will gladly share all of that with everyone,” invites T. E. Nicholson.

You can find the “Beatos.lt” store in “Ogmios miestas”, Verkių g. 29, Vilnius. Its working hours: Mon–Wed – 10:00–16:00; Thu–Fri – 12:00–19:30; Sat–Sun – 12:00–16:00. For more information about “Ogmios miestas” gourmet food stores, look here.

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