Pharmaceutical giants clashed over obesity drug advertising

Pharmaceutical giants clashed over obesity drug advertising

The Danish company that manufactures “Wegovy” and “Ozempic” complained that the US company, which produces competing weight-loss drugs “Zepbound” and “Mounjaro”, “deliberately chose outdated studies” in which “Eli Lilly’s” highest doses were compared to lower doses of “Novo Nordisk” drugs.

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The US company’s advertisement “falsely presented those results as proof that the product is clearly superior, while concealing or omitting essential clinical context,” the Danish company stated.

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Translated from

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