“We are a leader in e-commerce and we know very well how much a strong team and determination to win matter. Therefore, we are proud to contribute to basketball, which in Lithuania is more than just a game, growing. We believe that our cooperation will strengthen the team and give fans even more memorable moments,” says Dainius Liulys, head of “Pigu.lt”.
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This partnership will not be limited to the e-commerce center’s logo on players’ uniforms. “Pigu.lt” and “Žalgiris” plan to implement joint initiatives that will help fans engage even more in the team’s life and experience the emotions of basketball.
For example, the partners plan a campaign “Come to the game – get ‘Pigu.lt’ points,” which will provide basketball fans with added value and the opportunity to take advantage of special offers.
Basketball themes will become more prominent in “Pigu.lt” communication. Images of “Žalgiris” players will be used here, strengthening the visibility of the partnership and creating a closer connection with basketball.
According to D. Liulys, Kaunas “Žalgiris” is one of the most prominent Lithuanian sports teams, whose achievements are a source of pride for fans of different generations.
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“The club’s determination, consistent work, ambition to lead, and commitment to each other and the fans are very close to the philosophy of our e-commerce center, which creates a more convenient shopping experience for millions of buyers every day,” says D. Liulys.
According to Paulius Jankūnas, president of Kaunas “Žalgiris,” the joining of partners of such level and recognition to the club once again confirms the organization’s attractiveness to the business community.
“We are glad that ‘Pigu.lt’ – one of the strongest and best-known e-commerce brands in Lithuania – has joined the ‘Žalgiris’ partners community. We appreciate the partners’ trust in our organization and believe that this partnership will be beneficial for both sides and contribute to the further growth of the club,” says P. Jankūnas.
“Pigu.lt” belongs to the largest e-commerce company in the Baltic countries, “PHH Group.” It was formed by the merger of “Pigu.lt” with the Finnish trading company “Hobby Hall.” “PHH Group” operates e-store platforms in Lithuania, Latvia, Estonia, and Finland. Nearly 2 million buyers shop in the “Marketplace” ecosystem, which offers the widest assortment on the market, and platform offers are viewed more than 500 million times per year.
