This is shown by the third review of Lithuanian podcasts prepared by the data analytics company “Repsense,” published at repsense.io/tinklalaides. In July, more than 90 active Lithuanian YouTube channels were observed.
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At the top – the unshakable Valujavičius, the biggest leap – Luko Vainavičius
The leader of the overall YouTube ranking remains unchanged: Aurimas Valujavičius published 29 videos in July, which gathered 2.3 million views – more than the other four Top 5 channels combined. In second place is Paulius Samoška, who achieved a different record: his only monthly episode, a wedding trip, gathered 476 thousand views and became the second most viewed monthly show on YouTube.
The biggest monthly leap was made by Lukas Vainavičius – the travel content creator rose 11 positions in a month and secured third place.
At the top of podcasts – Skirmantas Malinauskas
In the talk show format ranking, Skirmantas Malinauskas retained first place, whose episode about drug distribution in apartment buildings and Russian propaganda actions became the most viewed podcast of the month (142 thousand views). In second place is the basketball analysis channel of Augustas Šuliauskas, whose most famous July episode examined Rimas Kurtinaitis’s decisions before the world championship. Third is the sports and entertainment content channel “O, Dangau!”.
Sports shows dominated by Kurtinaitis question
In sports shows, the monthly topic became the national team’s failures and discussions about Rimas Kurtinaitis – the “BasketNews” episode “Or is it already a tragedy, Rimas?” was among the most viewed monthly videos. The start of Kaunas “Žalgiris” in the UEFA Champions League qualifiers and the question of whether the basketball club “Žalgiris” can be calm about Jonas Valančiūnas also stirred passions.
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In political shows, the personalities of the upcoming cabinet and the Russian fuel crisis dominated, as well as a lot of attention was given to the development plans of the Klaipėda State Seaport, which the port manager Algis Latakas discussed in Edmundas Jakilaitis’s show.
Viewers vacationed together with creators
On the entertainment front, the month was dominated by Radži’s return to the public in “Different Conversations” and a talk with Darius Ražauskas in Artur Lebedenko’s podcast “10 Silent Enemies – Why Couples Will Break Up.” The nostalgic episode of “90s Kiosk” with comedian Mantas Katleris (140 thousand views) also made it into the top ten most viewed monthly videos. Travel content dominated not only the ranking but also among the most viewed episodes in July: three of the ten most viewed monthly videos were travel format. A. Valujavičius paddled towards the Gulf of Mexico, the biggest monthly leap maker Lukas Vainavičius traveled through Mongolia on horses, and Samoška vacationed in Indonesia with his wife. The most viewed monthly video, the “Lost Borders” episode, told how the residents of Bangladesh share everyday life with wild nature – from crocodiles to snakes.
Full review: repsense.io/tinklalaides
In the July review, more than 90 active Lithuanian channels on the YouTube platform were observed. The list of monitored channels is constantly updated. Several political content channels were not included in the ranking due to doubts about the authenticity of engagement on the channels. The data in the report is as of July 31.
About “Repsense”
“Repsense” is a narrative intelligence technology company creating AI-based solutions for reputation management and public space analysis. The company’s platform processes thousands of digital sources in real time, helping businesses and the public sector understand prevailing trends, identify communication risks, and accurately measure their impact in the information space. More information: repsense.io.
