This is shown by the “Lithuanian Podcasts Review” prepared by the data analytics company “Repsense,” published at repsense.io/tinklalaides. In August, more than 90 active Lithuanian “YouTube” channels were monitored.
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At the top – a change of leader
Skirmantas Malinauskas rose to first place in August, overtaking Aurimas Valujavičius, who led in July. Three of S. Malinauskas’s videos gathered 588 thousand views, the most viewed being a conversation with the Pinskų family financier (231 thousand). Aurimas Valujavičius, who remained in second place, continues to be one of the most productive creators: 31 videos and 2.4 million views, the most among all monitored channels. In third place is WhyDotas (Vaidotas Grincevičius): his video “I’M ENDING YOUTUBING… TRANSFERRING THE CHANNEL TO SOMEONE ELSE” gathered 204 thousand views. Meanwhile, the title of the most viewed video of the month belongs to “ANT LAUŽO TV”: Dominykas Kubilius’s conversation with actor Giedrius Savickas gathered 318 thousand views in August.
Holidays reshuffled the top twenty
Eleven monitored channels did not publish any new videos in August. Among them was Paulius Samoška, who was second in July. Although he did not post anything new on his channel, viewers saw him on the “nešvankūs” (Nedas Kybartas and Deividas Rumbutis) show: there he guessed which of the show’s participants is not a Samogitian, and this episode became the most viewed video on his channel (237 thousand views). The “nešvankūs” themselves rose from 11th to fourth place in the top twenty. Their five videos in August together gathered over a million views, including a new format where the duo visits the worst-rated restaurants in Lithuania. Artur Lebedenko also rose six positions: his conversation with former officer Dalius Mackela, known from the show “Farai,” gathered 175 thousand views.
From the Samogitian test to GTA 6
Entertainment shows competed in creativity in August. “Nešvankūs” tested their guests with a Samogitian test and continued visiting the worst-rated Lithuanian restaurants. In the “HIPARIKAI” studio, actress Ineta Stasiulytė played a quiz for a thousand euros, and “90-ųjų kioskas” presented a new basketball reality show “Amerikankė.” Oksana Pikul also attracted much attention – she talked about her relationship with Dominykas Dirksčius not only on “Negyvas Eteris” but also on Arūnas Valinskas’s show “Eye to Eye.”
The gaming community lived around the GTA 6 topic – “Žaidimų Balsas” discussed how much damage the leaks caused. Sports shows were filled with discussions about the national team before the World Championship qualifiers and the new Kaunas “Žalgiris” lineup. Political talks focused mostly on the Pinskų family finances, and in “Neredaguota,” the leaders of right-wing parties Laurynas Kasčiūnas and Vytautas Sinica met. Travel creators took viewers far from Lithuania: “Lost Borders” filmed the rock villages of Oman, “neturistas” explored Shanghai’s replica markets, and the “AntanasJ” team reached Nida from Kaunas by jet skis.
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In September, competition for attention will only increase: after the summer break, many channels return with new seasons. The full ranking, Top 10 episodes, and monthly highlights are at repsense.io/tinklalaides.
In the August review, more than 90 active Lithuanian channels on the “YouTube” platform were monitored. The list of monitored channels is constantly updated. Several political content channels were not included in the ranking due to doubts about the authenticity of engagement on the channels. The data in the report is as of August 31.
About “Repsense”
“Repsense” is a narrative intelligence technology company creating AI-based solutions for reputation management and public space analysis. The company’s platform processes thousands of digital sources in real time, helping businesses and the public sector understand prevailing trends, identify communication risks, and accurately measure their impact in the information space.
