“Iki” communications manager Gintarė Kitovė notes that the ready-to-eat food – deli – sector is experiencing a true renaissance, and sandwiches hold one of the most important places in this category.
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“We especially see this in autumn, when returning to work and study rhythms. Sales statistics show that more and more people discover that fresh, tasty, and quality food can be enjoyed even when there is no time to cook themselves or go to a café. Sandwiches here are one of the most popular choices: their sales are constantly growing because they are a convenient solution both for those rushing to work and those looking for a quick but tasty snack. Therefore, we constantly expand and improve the assortment, investing heavily in recipes, quality ingredients, and new formats,” says G. Kitovė.
To ease everyday worries, at the start of autumn the chain introduces as many as 8 new “IKI Chefs” sandwiches, which can confidently be called rushwiches. Their idea is simple – tasty, even when in a hurry. The new sandwiches are designed so that even without much time, one can quickly enjoy fresh, hearty, and quality food.
Due to the huge popularity of sandwiches, this time all seasonal “IKI Chefs” culinary novelties are dedicated precisely to this category. This allowed creating a diverse and well-balanced assortment for different tastes: from classic meat sandwiches to vegetarian alternatives.
From Italian focaccia to seed bread with vegetarian filling
Among the most interesting novelties are three sandwiches with focaccia bread: with ham and cheese, with chicken and pesto sauce, and with the popular BBQ pulled pork. For the first time, “IKI Chefs” sandwiches use focaccia – an Italian cuisine bread known for its soft, airy interior and crispy crust scented with olive oil. This bread was chosen for hearty, more characterful sandwiches.
Two more novelties in the already rich “Iki” assortment are polar bread sandwiches with salmon and with chicken. Polar bread is associated with Swedish baking traditions – it is a soft, slightly elastic bread, very suitable for various sandwich fillings. Due to its texture, it perfectly wraps the filling and is convenient to eat on the go or when in a hurry. The novelty also welcomes rye bread triangle sandwich lovers – now you can enjoy a sandwich with a three-cheese filling.
Alongside them, the “IKI Chefs” line gives an important place to seed bread, which provides more texture and additional flavor depth. The assortment is complemented by two sandwiches with seed bread: with chicken, zucchini, and onion jam and a vegetarian option with hummus and roasted vegetables.
“Iki” culinary chef revealed which new combination may surprise buyers the most
According to “Iki” culinary chef Jolita Tamoševičienė, the decision to dedicate the entire new line to sandwiches this time was an opportunity to look much more broadly at how many different flavors a seemingly simple, everyday snack can offer.
The new recipes, presented together with chef D. Špakauskas, were created very diligently by the “Iki” team – different ingredients, their proportions, bread and filling combinations were tested. The goal was simple: that no ingredient in the sandwich would be accidental. One of the most unexpected combinations in the new line is the seed bread sandwich with chicken, zucchini, and onion jam, according to the culinary chef.
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“I think buyers will be pleasantly surprised by this sandwich. The sweetened onion jam gives it an unexpected character and pairs perfectly with chicken and vegetables. But overall, the entire line stands out with well-balanced flavors – we wanted very different people to find their favorite in it,” says J. Tamoševičienė.
Classic lovers will enjoy traditional and beloved ham and cheese combinations. One of the novelties combines three cheeses: gouda, “Džiugas,” and mozzarella. Those seeking richer, more pronounced flavors should be interested in the focaccia sandwich with BBQ pulled pork, which in recent years has become a real hit both globally and in the Lithuanian culinary scene. For fans of expressive character flavors, the “Iki” chef offers a focaccia sandwich with chicken and pesto sauce.
“In my opinion, this variety of flavors is the greatest advantage of these novelties. When creating them, we thought about different buyer needs – the assortment includes not only more traditional choices but also vegetarian sandwiches, so even more buyers can find a quality and tasty option,” invites the “Iki” culinary chef to try the novelties.
Don’t miss the chance to taste “Iki” novelties cheaper
The new rushwiches continue the “IKI Chefs” direction – to offer ready fresh, quality food so that buyers can enjoy good food without spending time in the kitchen. This line consists of a large and diverse selection of freshly prepared dishes: from stews and classic Lithuanian meals to world cuisine dishes – from Mediterranean flavors to Asia-inspired combinations.
High-quality standards have been implemented in production to ensure dishes are tasty, quality, and perfectly suited for a dynamic lifestyle. They are prepared from selected ingredients, according to proven recipes, and with exceptional attention to flavor.
“We want buyers not only to constantly discover new flavors but also to be able to try them at an attractive price. Every week, “Iki” announces more than 3,000 promotions and special offers, and among them, there are always attractive offers for freshly prepared “IKI Chefs” food. This week, special attention is given precisely to the novelties, so this is a great opportunity to try the new rushwiches and find your new favorite combination,” says G. Kitovė.
G. Kitovė reminds that it is easy to take advantage of the best “Iki” offers – useful promotions, various discounts, and special offers are announced in “Iki” store leaflets, on the website www.iki.lt, and in the mobile app. There, buyers will also find personal offers and, by participating in the loyalty program, collect points that can be exchanged for valuable prizes or discounts.
