A crowd of well-known people came to support Reda Paula and see her collection.
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The new Spring/Summer ’27 collection by the designer was born out of a longing for a life with more feeling than rushing, more freedom than rules. At the center of the collection is a woman unafraid to be both gentle and wild at the same time, choosing not perfection but naturalness, and preserving spontaneity in a world that constantly demands her attention.
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The collection intertwines motifs of bare feet in the sand, wind-tousled hair, night swims in the sea, and amber held in the palm. These are memories of primal pleasures and moments that cannot be measured by productivity or fully captured on a screen.
“I am not afraid of technology. I am afraid of the moment when it becomes more important than real presence – when we forget to lift our eyes to the horizon, feel the earth beneath our feet, or the person beside us,” says designer Reda Paula.
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The sustainable, unique Spring/Summer ’27 collection by Reda Paula is not nostalgia for the past – it is the designer’s proposal for the future, where sustainability means not only responsible creation but also a conscious relationship with one’s time, body, and attention. On September 4th at the Smoke Factory, this idea was revealed in a live collection presentation inviting to breathe, let hair down, and allow oneself to be a little wild.
The project is partially funded by the Lithuanian Council for Culture.
