August Performer – Jessica Shy
The most frequently played artist on the radio in August was Jessica Shy. 32 of her different songs were played 909 times. On August 28-29, she held two concerts in Vingis Park, attended by about 100,000 spectators.
The most popular songs of the month were Justinas Jaručis and Paulina Paukštaitytė’s “Day After Day” (played 351 times), Vaidas Baumila’s “Who Is It?” (288 times), and HUGEL, Ultra Naté, and Imael Angel’s “Movin’ ToTheSun” (237 times).
Of the ten most frequently played songs, seven were by Lithuanian artists. Among the top ten most popular artists, Lithuanians occupy six places.
What Makes Up the Radio Airwaves
Music accounted for 67% of the total monitored air time from 6 AM to 10 PM. Show hosts spoke 15% of the time, news took up 6%, and advertising blocks – 5.8% of the time.
Another 1.8% of the air time was attributed to brand mentions by the hosts themselves – not in advertising blocks, but during the shows.
Most Famous Brands
The most advertising clips broadcast in August were by “Maxima” (3,496 clips), “Lidl” (3,063), and “Telia” (2,659). Retail dominates the top ten: besides “Maxima” and “Lidl,” it includes “IKI,” “Ermitažas,” “Norfa,” “Fielmann,” “Senukai,” and “Camelia.”
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In the telecommunications sector, after “Telia” come “Tele2” (1,045) and “Bitė” (1,005), and in finance – “Artea” (1,852), “Lenders” (882), and “Luminor” (548).
The most frequently repeated advertising clip was “Artea”’s “Lithuanian bank closer to you,” which aired 1,564 times.
What Hosts Say Themselves
The “Galago” platform additionally records brands mentioned by show hosts on air – in games, contests, conversations. Regular advertising monitoring does not detect these mentions. In August, the most frequently mentioned brands by hosts were: “Eglės sanatorija” (81 show segments), “Forum Cinemas” (70), “Volfas Engelman” (65), “Eurokos” (63), and “Lenders” (42).
“Radio monitoring in Lithuania has existed for a long time – the novelty is not that the market is measured, but how quickly and widely. Artificial intelligence allows classifying the entire airwaves in real time and seeing the context that no one recorded before: what hosts say, which brands they mention, what music plays alongside the clip, how the whole market changes. Our goal is not to replace existing tools but to complement them and help the market see more,” says “Galago” co-founder Tomas Dirvonskas.
