– What is special about your new collection and what vision of a woman did you aim to reveal in it?
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– The name of this collection is „Two Sides of Her“. It is becoming increasingly difficult for me to define how a woman should dress. One day you want a large men’s blazer and wide trousers, the next – a short skirt and high heels. To me, this is modern femininity – the freedom to change and not having to fit yourself into one image or aesthetic.
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This collection is different, truly very different from those I have created before. Even the models who participated in my photoshoots and know my creative style well were surprised. One model said the collection sounds like a serious statement.
When creating „Two Sides of Her“ I wanted to look at femininity anew. In the collection, I consciously combine different stylistic directions: a strict suit with oversized denim, classic shirts with leather, sporty silhouettes with high heels. Proportions inspired by men’s wardrobes become a way to reveal femininity here.
It is important to me that the garment does not restrict a woman or define her in only one way. A large oversized suit can be just as sexy as a short skirt, and a strict silhouette can reveal no less femininity than a tight garment.
In this collection, I see a woman who is not afraid of her strength and character. She can be strict, commanding, brave, yet remain feminine and sexually attractive. The „Two Sides of Her“ collection is related to these different sides of a woman and the freedom to have them all within herself. Modern femininity no longer fits into one silhouette. It can be strict and gentle, sexy and reserved, elegant and completely casual.
– What fabrics and colors did you choose for this collection?
– This collection features solid, structured fabrics, mostly suiting materials, giving the garments a stricter character. I think this makes the collection especially suitable for a woman who chooses a more solid style – from office wear to more formal looks.
As always, I choose earthy, calm, and easily combinable colors. The collection is dominated by sand, chocolate brown, sky blue, and white. These are versatile colors, easily adaptable to different looks and beautifully matching each other. White adds luxury and festivity, and when combined with black or chocolate becomes even more expressive.
It is very important to me that the collection is cohesive and functional. All garments mix easily with each other – skirts match blazers, shirts can be paired with both suits and other collection pieces. When creating, I always think about a real woman’s wardrobe and her possibilities to create different looks from a few garments.
Therefore, my goal is that by purchasing three garments, one can create far more than three different combinations. I care not only about aesthetics but also that each garment in the collection is easily adaptable to different occasions.
– It seems that women working in offices and those who like your creations will no longer have to worry about what to wear today…
– Absolutely. When creating collections, I always consider the needs of my clients and fans – I often receive messages about what clothes they lack or want in new collections. After the last collection, I received many requests to create more office-appropriate clothes, so this time I paid special attention to that.
However, it is important to me that the garment is not meant for just one occasion. Even a fairly formal office look can be easily transformed into an evening one – just change the shoes, add brighter accessories or other details. So after work, you can confidently go not only to dinner but also to a formal event.
I like when the same garment can have several different lives – in the morning being part of an office look, and in the evening, after changing just a few details, looking completely different.
– What message did you want to convey with your collection this time? Your creations always have a clear idea. What do you want to say to women with „Two Sides of Her“?
– In this collection, especially in the leisure line, I used the message „DO IT“ – „Make sense, do it“. It is very important to me because it is a reminder: if you have a vision, idea, or dream – do it.
I have been realizing my dreams and visions for 15 years – creating a new collection twice a year and each time taking another step forward. So with this message, I want to encourage other women. If you have an idea or really want something – just do it. No one else will do it for you.
„DO IT“ in this collection becomes not only a graphic accent but also a mood and main idea. It is an invitation to think less about how a woman should look, what she should wear or how to behave, and to listen more to herself – to choose what she likes, what gives her confidence, and allows her to feel herself.
– You create two collections a year. What inspires you and how do you draw inspiration? Do you have your own method? What does the creative process look like before the idea turns into a garment?
– In the first years when I created my brand, it was really difficult to find inspiration. I tried very hard to find it – I searched a lot, traveled, observed the environment. Today, with 15 years of experience, I no longer need to look for inspiration specifically. It just comes naturally.
Now my creative process is like a chain – one garment creates another. After creating one model, I already see what should appear next to it, what it could be paired with. Then another garment is born, it dictates another, and gradually the whole collection takes shape.
Basically, the garments start talking to each other. One model appears, then another is born from it, and finally, they all merge into common combinations and looks. Therefore, the collection never starts with a completely clear final image for me – it gradually forms, one garment creating another.
– Can it be said that you thought ahead for the woman so she wouldn’t have to worry every day about what to wear?
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– I consciously dedicated this collection not so much to myself as to other women. I always said I know how to create what I wear myself and what is relevant to me at the time. But this time I wanted to look broader.
Since I am not an office worker myself, I thought a lot about the inspiring women working there. Among them are many wonderful, active women in high positions who lead teams, participate in meetings, and want to look modern and confident.
When creating each garment, I try to imagine a specific woman – how she will feel in it, where she can wear it, and what she will pair it with. It is important to me that she does not have to think anew every morning about what to wear, and from a few collection garments, she can easily create different looks.
Therefore, this collection is dedicated to other women – their everyday life, needs, and pace of life.
– Which garments from this collection are your favorites and which would you definitely want to have in your wardrobe?
– Recently, I have been a fan of leisure style. I exercise a lot, live actively, so my favorites are always the leisure line garments. They take up the largest part of my wardrobe.
However, looking from the outside, especially at the models during the photoshoot, I was most fascinated by the suiting line of the collection and the fact that I created it. I am very proud of that! Beautiful skirt silhouettes, blazers, shirts, big bows – all this gives a woman very strong energy and creates a real „wow“ effect.
– Were there garments that were harder to create this time? In a previous interview, you mentioned that sometimes you have to change the pattern up to six times.
– I am not a fan of dresses and do not wear them, but I know women love dresses. Throughout my career, the hardest thing for me is to create a beautiful dress that can be mass-produced but at the same time looks impressive and worthy of applause.
For that, I have to imagine another woman – what she would want, what kind of dress she would like, and with what garment she would feel good. Therefore, the biggest challenge in creating collections for me is always the dress.
– Tell us about the photoshoot itself and how everything went. What was left behind the scenes?
– I wanted two models to pose in the photos, which is definitely not the easiest solution. I faced many challenges to make the photos come out as I imagined.
Positioning two models so that both look good in one frame and the photo itself is strong was difficult. We made significantly fewer shots in one day than usual, so the photoshoot took two days. It was also not easy to select photos – both models had to look good in one frame, and their emotions had to complement each other.
We had done duet photos about six years ago, but this time it was harder. Maybe because the collection itself is stronger, stricter, so it required much more thought on how to correctly show the models and convey the collection’s mood as I imagined.
I do not hire stylists for the photoshoot – I take care of everything myself. This time, a very large team worked in the studio: two makeup artists, models, photographer, assistants who helped with the clothes, hung them up, prepared for the next shot, and also two operators. We had a large studio and many people, so there was a fun chaos.
– Which garment do you think will become the favorite of the collection? Have you already identified what will attract the most attention?
– Notice that I used very little of my usual denim in this collection. Maybe I just got tired of this fabric and needed a little break. I cannot completely avoid denim because my clients love it very much.
This time I worked with a different denim – it looks different, feels different, and falls differently. I think those few denim models in this collection are special, will attract a lot of attention, and will be popular.
– What feedback do you most often receive from your clients? What does it mean to you as a creator to know that a woman receives compliments and feels beautiful and confident in your garment?
– I most often receive messages where women thank me, share photos, and tell how they felt and looked in my clothes. Very often they say that on the street, on a trip, in the office, or just in everyday life, they receive compliments. And that makes me very happy because that is when I understand that the garment has its mood, character, and can attract attention.
Women say they are often asked: „Where did you buy it?“ Or they simply hear – „you look wonderful“, „how impressive“, „how unique and incomparable“. I am very happy to know that the garment I created can give a woman more confidence and allow her to feel special.
Such compliments really make me happy, but I always say – do not forget that you are the goddess of that garment. It is not only my garment that makes you beautiful. You yourself are wonderful, and the garment only helps to reveal it even more.
