About 4,300 spectators gathered in the White House courtyard on July 5. In the stands, it was possible to see U.S. President Donald Trump and Vice President J.D. Vance. The tournament was held to commemorate the 250th anniversary of U.S. independence.
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Tickets were not sold to the general public, and the possible expenses were estimated at about 60 million U.S. dollars.
However, it is reported that UFC was unable to cover the expenses with revenue and suffered a loss of 30 million U.S. dollars.
Despite this, the organization announced on Monday an increase in revenue for the second quarter of 2026.
In May, it was announced that those wishing to watch the UFC “Freedom 250” event in the White House courtyard from VIP seats would have to pay a staggering 1.5 million U.S. dollars.
“TKO Group” Chief Financial Officer Andrew Schleimer told investors on Monday that the costs of organizing the “Freedom 250” event were significantly higher than usual, but were partially offset by sold-out global partnership packages.
The event attracted about 34 million viewers worldwide and became the most-watched MMA event of all time.
