The publicist spoke about the phenomenal achievement of Valdas Dambrauskas and the communication campaign organized by Vilnius “Žalgiris” under his leadership.
We remind that Baku “Sabah,” coached by V. Dambrauskas, qualified for the UEFA Champions League main competition, and “Žalgiris” drew attention by inviting the Ted Lasso character, created by Lithuanian-origin actor Jason Sudeikis, to coach the “Žalgiris” women’s team.
“In sports terms, Lithuania could rejoice in the victory of “Kauno Žalgiris” over the Turkish sports giant “Beşiktaş” and the fact that we will have a Lithuanian club in the main stage of the Conference League.
And there were two Lithuanian football stories – Valdas Dambrauskas, who won money in Arūnas Valinskas’s quiz, invested it in studies and now led his coached team to the Champions League, and Vilnius “Žalgiris” invited Ted Lasso to coach our women’s team.
Mykolas Katkus wrote that the Repsense study showed that these stories generated so much positive global attention that it became the best week for Lithuania’s image in recent years.
Dambrauskas’s story was told in 440 publications in 48 countries, and Žalgiris and Ted Lasso – 130 stories in 28 countries,” wrote A. Tapinas.
“The creative and communication partner of the Ted Lasso campaign – the agency Go Vilnius – added that the invitation of the Vilnius Žalgiris women’s team reached a potential audience of 535 million and received universal support – virtually all articles mentioned Vilnius, Lithuania, Žalgiris, and football positively.
Repsense also emphasized the warm tone and that both stories interested audiences that Lithuania had not reached before – from Indonesia to Paraguay.
And these numbers were until yesterday, when not only an article but also a detailed interview in four languages was published by one of the world’s largest football portals – Goal.com,” added A. Tapinas.
He also informed how much the communication campaign organized by “Žalgiris” cost: “The initial budget was, it seems, 1800 euros, but it seems we managed to squeeze and fit into 1400.”
A. Tapinas ended the post with the question “is that all?”
“Valdas Dambrauskas’s name will still be heard loudly in the biggest European stadiums, but could Ted Lasso come to Lithuania?” concluded A. Tapinas.
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