The brand founder Dana Ribas has shaped public perception of diamonds, quality, and customer relations from the very beginning, and her name has gradually become inseparable from “Factory by Ribas.” Now this connection is also established in the name – further emphasizing Dana Ribas’s personal authorship.
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Along with the new name, the brand’s visual identity and the name used in communication will change – “Factory by Ribas” becomes “Dana Ribas Jewellery.” However, the familiar business direction, team, accumulated expert experience, and approach to jewelry remain for customers.
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The brand will continue to specialize in diamond jewelry, advise customers in choosing diamonds, and aim to grow understanding of their quality and value.
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