According to the company, production expansion in Europe is part of a broader long-term strategy. Manufacturing in the European Union allows being closer to key markets and trade partners, shortening the supply chain, and responding more flexibly to demand in different European countries.
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“Our goal is to consistently strengthen Šilelis as a modern European electronics brand. Manufacturing in the European Union gives us more flexibility and allows us to be closer to our partners in different markets,” says Šilelis CEO Edgaras.
In Poland, Šilelis already cooperates with major electronics retail chains Media Expert and MediaMarkt.
In Wrocław, production of the new generation Šilelis Mini LED TVs with Google TV, intended for the European market, has already started.
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The history of Šilelis began in 1973 in Lithuania. In 2012, the brand was revived, and its range was gradually supplemented with modern TVs, projectors, and other home cinema equipment.
The start of cooperation with the second TV factory in Europe is another step for Šilelis in strengthening its position in the European market and increasing the share of production organized in Europe.
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