Gender reveal parties are becoming increasingly popular in Lithuania. Pink or blue balloons, cakes, smoke, and confetti turn the expected baby into the center of the celebration even before birth. The climax of the gender reveal party is the moment when family and friends are informed whether the family is expecting a boy or a girl.
The popularity of such parties is also reflected in the rapidly growing supply of goods and services dedicated to them. Online stores offer pink and blue decorations, balloons, envelopes, and other festive attributes.
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Renata Balsytė, head of the party supplies store “Party Inbox,” said that she began to notice a stronger interest in gender reveal parties about three years ago. Since then, sales of products dedicated to these parties have been steadily increasing.
