Quality is ensured by the size of the manufacturers
„Toni“ manager Alfredas Kalenda openly admits that his team came to „Outlet Park“ with a clear goal – to offer clothes that Lithuanian women are looking for, while maintaining a good quality-to-price ratio.
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„We have only five stores in the country, so we can pay more attention to customers’ needs and respond to them perfectly. We have been in the market for several decades and during this time we have really understood what our buyers like,“ says A. Kalenda.
„Toni“, located in „Outlet Park“, opened its doors on July 13. The women’s clothing brands presented on this retailer’s shelves are not widely available in other physical stores in the Baltic countries.
„We are the only ones supplying „Monnari“ products to physical stores in the Baltic countries. In addition, we are the main supplier of the „Tatuum“ brand. This manufacturer has been operating for almost three decades and focuses on women’s fashion that combines design, comfort, and quality. The brand itself creates collections with its own design team, and the production process and its control are carefully supervised by the company’s specialists,“ says the manager of the „Toni“ store.
In turn, „Tatuum“ has been creating capsule collections for more than 25 years, paying much attention to timeless shapes, selected materials, and clothes that can be tastefully combined with each other. The brand’s philosophy emphasizes durability and respect for items – this quite clearly reflects „Toni“’s approach to the clothing assortment.
„The choice of these brands was not only due to their recognition. The manufacturers have hundreds of stores, so very high requirements are set for clothing production. Moreover, the size of these brands allows ensuring the best price and quality ratio. That is why we chose them,“ says the speaker.
Selects from thousands of products
Another name in the „Toni“ assortment is „Tiffi“. This brand replaced the „Tiffany“ brand used until 2003. From the beginning, it focused on a modern, elegant, and feminine style. „Tiffi“ emphasizes clothing for women who want to look elegant but not overly conservative, with individuality and self-confidence being important in their image.
According to A. Kalenda, „Toni“ has been cooperating with „Tiffi“ for two decades, so this brand holds a special place in the store. „These are clothes of exceptional style and quality, receiving many compliments from buyers. In the „Toni“ store, women can purchase „Tiffi“ jackets that cannot be found anywhere else in physical stores – neither in the Baltic countries nor in Europe,“ he emphasizes.
The speaker adds, however, that well-known brands alone do not guarantee a good assortment. The store team devotes a lot of time and attention to what ends up on „Toni“’s shelves. For example, about 2800 products are physically reviewed for one spring-summer collection.
„We do not choose anything that raises doubts about quality or style. Therefore, we carefully and very responsibly select from a large variety of clothes that Lithuanian women really look for. Decisions about the assortment are made not only by looking at sales statistics or images seen in electronic catalogs. Our team includes family members and employees with many years of experience who spend a lot of time directly communicating with customers and conducting thorough product selection,“ notes the store manager.
„We,“ he continues, „do not aim to compete with fast fashion stores or constantly change collections just because of short-term trends. On the contrary – we look for clothes that are durable, high-quality, and stylish. The fact that we have survived in competitive business for 20 years, although we started almost from scratch, shows that we manage to meet customers’ expectations and are special in some way.“
You can find the „Toni“ store in „Outlet Park“, Verkių g. 31C, „Ogmios mieste“, Vilnius. Its working hours: Mon–Sun from 10:00 to 20:00.
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