According to Linas Apulskis, retail manager at UAB “Kosmelita,” one of the advantages of this format is the ability to gather products in one place that are removed from regular store shelves due to constantly changing assortments.
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“The assortment of beauty products changes very rapidly – manufacturers constantly introduce new products, designs, colors, and seasonal novelties. This requires shelf space, so some products are sold out. This does not necessarily mean they have become irrelevant or of poor quality – sometimes these are the last stocks of a specific product, end-of-season items, or products replaced by updated manufacturer assortments. The outlet store allows such products to be gathered in one place,” says L. Apulskis.
The company says it has been planning this format for some time but had not yet chosen a suitable location. The opportunity to implement it arose with the renovation of the “Urmas” shopping town.
The store is expected to have about 7–10 thousand different product positions at the same time. Products arrive at the outlet from the company’s warehouse and other “EUROKOS” stores, and the assortment is not constant. When some products run out, others take their place, so the quantity of specific products, shades, or other variants may be limited in some cases.
A big discount does not necessarily mean a short shelf life
All products in the outlet store are offered with discounts of no less than 50%, and in some cases, discounts can reach up to 90%. The reasons products end up on the outlet shelves can vary greatly – from the last stocks of a specific product or the end of the season to updated packaging by manufacturers and changing assortments.
“The outlet’s assortment will not be limited to previous seasons’ products. Seasonal products are often started to be sold out before the season ends, so you can also find currently relevant products here. In many cases, these will be the last stocks of a specific product across the entire network,” says Vytautas Verseckas, “EUROKOS” assortment manager.
According to him, only a small part of the outlet’s assortment will consist of products with damaged external packaging or approaching expiration dates. The company states that employees will control the quality of such products.
The company does not rule out the possibility of opening stores of this format in other Lithuanian cities in the future. Decisions on further expansion will be made based on the results of the first outlet store and customer interest.
The store is located in the Eastern Gallery of the “Urmas” shopping town, Pramonės pr. 16F, Kaunas.
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