The “Bliss linen” direction – timeless fashion. A woman from Alytus creates collections that are not dependent on one season’s trends, but have continuity. This perfectly aligns with today’s sustainable fashion trend – buy less, but choose better quality, according to a press release from Alytus municipality.
The most important trend, according to designer V. Sūdžiuvienė, is a garment that suits equally well for travel, city, work, and dinner. Versatility today becomes the greatest luxury. And linen and natural earth tones – white, sand, olive, black, brown – serve this perfectly in all spheres of life.
For the designer, linen is true luxury
“bliss linen” stands out with natural, modern, and timeless design and high-quality Lithuanian linen. Our collection is created for a woman who values elegance, comfort, and durability. Visitors noticed the minimalist silhouettes, subtle colors, and the fact that the clothes are easily combined with each other, creating a capsule wardrobe. These are exactly the values that are especially relevant in today’s sustainable fashion market,” said V. Sūdžiuvienė.
The 2026 summer INNATEX broadcasts that sustainable fashion is entering a new stage. The message of the exhibition was not just “use eco-friendly materials,” but create long-term value – for people, business, and the environment.
The Alytus clothing creator encourages all women to fall in love with linen and not fear its naturalness. Yes, linen wrinkles – but that is exactly where its authenticity and charm lie. You just need to learn how to care for it properly: wash gently, dry in dryers or naturally, and if needed – lightly iron. Quality linen becomes softer and more beautiful with each wear.
“For me, linen is true luxury. Not because it looks luxurious, but because it provides a sense of freedom, comfort, and durability. I believe every woman should have at least a few quality linen garments in her wardrobe that will delight not just one summer, but many years,” emphasized V. Sūdžiuvienė.
Read more Volodymyr Zelensky: Steve Witkoff and Jared Kushner should visit Kyiv soon
INNATEX participates once a year
Held twice a year, in winter and summer, INNATEX is the only international sustainable textile fair in the world offering a unique trade and communication platform. It is intended not only for the traditional clothing sector but also for many other textile product groups, including accessories, home textiles, fabrics, toys, and many other products.
“Although B2B (business-to-business) communication is increasingly moving to the digital space, we believe that live meetings remain irreplaceable. Only at the fair can you not only see but also feel the quality of the fabric, and this helps create long-term partnerships. Visitors there look not for mass production but for unique stories and timeless design – where clothes can be worn for more than one season,” says V. Sūdžiuvienė, believing in the slow fashion philosophy – less but better. And creating clothing collections for women who value aesthetics, comfort, responsible consumption, history, natural Lithuanian linen, and a conscious approach to fashion.
The INNATEX 2026 summer fair took place in Hofheim am Taunus (a suburb of Valau, near Frankfurt am Main).
The number of European clothing manufacturers decreases annually
The designer from Alytus says that the number of European clothing manufacturers decreases every year, so it becomes especially important to preserve local production, craftsmanship, and quality. She believes the future is not mass production but unique, durable clothes that carry the creator’s story.
“It is very important to value local creators because they create not only clothes – they shape the country’s image, culture, and fashion level. A creator is a person who generates ideas, design, aesthetics, and conveys their country’s story through the product. Every strong local brand contributes to the country being visible in the international market,” emphasizes “bliss linen” brand creator V. Sūdžiuvienė, inviting to choose clothes that serve not just one season but many years, because true luxury is naturalness, quality, and durability.
Read more Golden chance for the champions: «Kauno Žalgiris» – «Klaksvik»
