Korean cosmetics in Lithuania have gone from being a niche and curiosity category to a regular part of the beauty market. SPF creams, serums, essences, facial mists, and products promising the glass skin effect are now purchased not only because of social media trends. This is also noticed by Eglė, the head of the specialized Korean cosmetics store “Bare Skin”.
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A business born on a journey
The cosmetics store “Bare Skin” started its operations more than three years ago, but according to Eglė, the story of the store itself began unexpectedly – on a trip to Asia.
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