Adhering to certain standards is simply a smart decision. If a friend borrowed your car, they would know how to drive it.
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Yes, perhaps a light switch would be in an unusual place for them, perhaps the multimedia system would be strangely controlled, perhaps some other minor detail would bother them. But your friend would understand the most important, main car control devices in a few seconds, even if it was their first time in that car. And it’s hard to get used to the turn signal buttons on the steering wheel.

This is how turn signals are shown in all modern Ferrari models, but it is not a unique Ferrari solution. Turn signal switches on the steering wheel are also installed by some other manufacturers, including Tesla, Koenigsegg, Lamborghini. But why?
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